I do believe that we all know now how essential backlinks are for the search engine ranking success of our website. I also think that we all know now that one method to get these backlinks is by doing link exchanges with other sites. (For the inexperienced, backlinks are links o-n other internet sites that point out ours.)
But do we know that there are numerous things we need to check always before agreeing to trading links with yet another website? In the end, the entire point of exchanging links with others would be to benefit from the rating of these web websites. It is therefore crucial that individuals examine beforehand as to whether exchanging links with yet another site is to our advantage or-not.
I have thought about this whole notion of link exchange planning and came up with a process that involves an analysis of 3 pages of the web site we want to exchange links with. The 3 pages are:
- your home page where we are going to need to always check 7 things about that page,
- the directory page: here is the page that contains a list of types that the site has put together in a bid to arrange its link exchanges. We need to examine 7 things here,
- the backlink page: this is actually the page that may contain our backlink. We also have to always check 7 things here.
Remember that in some cases, the "target" website will not have a directory page. In that case, our investigation would have been a one in place of an one.
Within this first report, of might be 2 or 3, we can take a look at the 7 things (arranged in 2 groups) we must check about the webpage of the target website.
1. We need to examine what Google thinks of-the site. This is done by looking at some things that Google is very happy to report of a site. The theory here will be to see if there are any problems with your website, from Google"s perspective, that could cause us to choose not to trade links with them. Get further on an affiliated portfolio - Click here: website.
I would recommend that we look at:
a) how many pages does your website have found? This is done by using "site:www.site.com" within the Google search box,
b) just how many backlinks does Google report for the site? This is done by using "links:www.site.com" inside the Google search box,
c) is the site listed in Google"s index? This is often done by utilizing "http://www.site.com" in the Google search box,
d) what"s the Page Rank of the site/home site? There are many methods for achieving this. One-way is to get the Google toolbar and look at the site to determine its PR. Still another way is to utilize one of the many web sites on the Internet that enables us to get the PR of any web site. Learn new information on our favorite related website by clicking alternative to linklicious. And another way is to search for software that can tell you the PR of any internet sites.
While we shall usually need to examine these 4 things together in a type of dining table in order to decide if the target site moves the initial step or not, there are certain results that would cause me to decide straight away not to change links with a site:
- when the PR of the site is zero,
- if the site is not stated in the Google index,
- when the site does not have any pages found by Google.
You"ll note here that I am using Google as the first-step in the preparation. In-fact, we may use any internet search engine if we desire to but given that Google is more restless than the others when it comes to backlinks, I"d suggest using Google within the above first step.
2. I would then suggest that we look at 3 tags of the property page of the prospective site, in a bid to determine when the site features a theme compatible with ours:
a) its name label,
b) its information label,
c) its key-words tag.
There are several methods for checking the contents of the web page"s labels. In the event people desire to get additional info about Free Accounting Pc Software 21501, we recommend lots of databases people should think about pursuing. If your browser, such as for example MSIE, allows you to view the contents of a web page, then you"ll need to visit the home page and click the proper menu command to view the contents of the page. You then should search to the top of the page to view the contents of its tickets. The choice would be to seek out web sites on the Internet that allow you to see the contents of the tags of any web pages. There are lots of such internet sites online.
The reason behind this step is that Google takes into account the style of the websites when taking a look at backlinks. This implies that backlinks from a site that"s a style compatible with ours will be of greater value than one that comes from a site that"s nothing to do with what our site is approximately.
This planning is on the home page of the target website and is only the initial step, as previously mentioned above. There are 2 more steps: one on the listing page and one on the backlink page.
It"s only once the prospective web site passes the 3 ways that we should feel confident about exchanging links together in that the link exchange is to our advantage. Needless to say that the mark web site will also need to perform the same 3-step examination of our site prior to seeking to exchange links around.
Serge M Botans.
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